Finnova Foundation celebrates the first day of the Next LATAM-EU Generation cycle on the occasion of International Women’s Day

The aim of this event is to promote cooperation between European and Latin American companies led by women

The event has the collaboration of Red Business Market

At the end of this year, a meeting will be held in Colombia to celebrate the LATAM Startup Europe Awards

Brussels, 04.03.2021 – Next Monday, March 8th, coinciding with International Women’s Day, Finnova Foundation launches the first day of the Next LATAM-EU Generation cycle, whose main objectives are to transfer knowledge, raise awareness of the financing mechanisms available between the two continents and build projects between different countries in Latin America and Europe in order to create business partnerships on both sides of the Atlantic.

Next LATAM-EU Generation was born after the success of the Ibero-American Congress on Family Businesses and SMEs, organised by Red Business Market, which took place last January. With the participation of 558 companies, more than 60 national and international speakers and almost 9000 companies attending, the Congress reflected the need for transatlantic collaboration to face common challenges in the two continents, such as digitalisation or sustainability after COVID-19.

Josu Gómez Barrutia, CEO of Red Business Market, states that “certainly, in a time of profound changes, challenges and transformations in the socio-economic and geopolitical sphere, the commitment to meeting spaces, alliances and strategic connections in the fields of entrepreneurship, business development and cooperation between the European Union and Latin America are fundamental.”

The first day, which will take place on March 8th from 16h30 to 18h00 (CET), will start with a institutional block with the participation of different women members of various institutions (ambassadors, members of the commission or parliament). This will be followed by block two, entitled “women and entrepreneurship”, which will include a round table moderated by Yohania de Armas, co-founder of Cuba Expertise, which will discuss the vision of women in LATAM-EU business cooperation, within the framework of innovation and entrepreneurship.

This block will count on the presence of 8 influential women entrepreneurs from Latin America and Spain, including Mariana Memoli, social director of the Mediapila Foundation, Leslie Jarrin, founder of DayTwo Group and currently member of the Startup Goctors, and Mariana Costa, co-founder and CEO of Laboratoria.

The third block, entitled “Women in European projects” will focus on the importance of funding mechanisms when it comes to entrepreneurship and five disruptive projects will be presented, including the experience of Silvia Brugger, manager of the Euroclima Programme and Beatriz Martínez, CMO Open Innovation Lab Interreg CILIFO, among others.

Finally, the workshop will close with a section called “One to One“, that is, a short interview from one influential woman to another. In this case, Paola Gutiérrez, Young Next Talent will interview María José Valero, CEO of Talent Growth Management in an event in which countries such as Colombia, Argentina, Chile, Panama, Argentina, Brazil, Spain will participate and to which you can register for free here.

Gómez Barrutia, one of the main organisers of the Ibero-American Congress on Family Businesses and SMEs, added that “in order to successfully tackle the challenges we face as a society, we must bear in mind a fundamental one: that of equality as the driving force for building a better world for present and future generations.”

The Next LATAM-EU Generation days are divided into nine online events that will take place on the second Monday of each month referring to an international day celebrated during the same month. In these training spaces, different support tools, challenges and opportunities will be presented to promote entrepreneurship and innovation through business and public-private collaboration, with an emphasis on the United Nations Sustainable Development Goals – Agenda 2030, prioritising one or the other depending on the region.

As culmination, at the end of this year, if the health situation allows it, an in-person meeting will be held in Medellin (Colombia) where the final of the LATAM Startup Europe Awards will be held. Startup Europe Awards (SEUA) is a methodology of European Commission DG-CONNECT implemented by Finnova Foundation since 2016, whose main mission is to help StartUps and ScaleUps to be more efficient, intelligent and successful, to promote innovation and the exchange of experiences and to influence the ScaleUps process, all from a sustainable approach.

About Finnova Foundation

The European foundation for innovation funding. It is a European foundation based in Brussels whose objectives are to promote public-private cooperation through innovation to address social challenges such as employment, training, entrepreneurship, the United Nations SDGs, the circular economy, etc. Finnova organises the Startup EuropeAwards, an initiative of the European Commission and the Finnova Foundation, to recognise the best European startups in the social field. www.finnova.eu

About Startup Europe Awards

It is a methodology of the European Commission DG CONNECT, implemented by the Finnova Foundation since 2016. The SEUAs are an open innovation tool for identifying disruptive startups that promotes public-private collaboration and raises awareness of the importance of self-entrepreneurship as a driver of employment. In addition to generating alliances that help to meet the SDGs of the United Nations and the actions of the European Green Deal, thus contributing to the circular economy, the fight against climate change and sustainable tourism. https://startupeuropeawards.eu/seua/

About Red Business Market 

Business Market is a connection forum between investors, companies, entrepreneurs and startups in Ciudad Real whose objectives are the generation of a business network, financing and support for the development of economic and business projects in the territory. All this, hand in hand with the possibility of being able to have a direct relationship with venture capital funds, business angels, family investment assets and corporate or financial funds addressed to innovative, disruptive and value-added initiatives that need an economic boost to its development. www.businessmarket.es